Everywhere you look these days, it's all about the "civilization." Wenming (文明), the Chinese word for "civilized," can be found on permanent street signs, temporary banners hanging from tian qiao...pretty much anywhere.
Let's build a civilized city!
Let's enter the subway in a civilized manner!
Let's be civilized to one another on the road!
Actually, I say let's not go too far with all of the niceties. We've got enough wenming in the West to keep the world's civilization quotient up to standard. Just go for it, people of Beijing! We can take it!