Monday, March 07, 2011

Happy Birthday From The Cheesecake!

When you go to the Cheesecake Factory for a birthday dinner, as we did last week in celebration of Z's 14th birthday, the staff come over to your table and sing this rendition of "Happy Birthday"...

Happy Birthday to you,
Happy Birthday to you,
Happy Birthday from the Cheesecake,
Happy Birthday to you!


Here's the exchange that I have been imagining in my head ever since...

Cheesecake Factory Corporate Executive 1: Hey Bob, we need to come up with a Cheesecake Factory-themed version of "Happy Birthday" that will be sung in all of our restaurants.


Cheesecake Factory Corporate Executive 2: How about this..."Happy Birthday from the Cheesecake"...What do you think!?


Cheesecake Factory Corporate Executive 1: Are you crazy!? We'll be the laughing stock of the restaurant industry with a ridiculous theme song like that.


Cheesecake Factory Corporate Executive 2:
You got that wrong, Stan. Our focus groups tell us that the lyrics are catchy. People will be walking around for days afterwards, singing about our cheesecake. Before long, we'll have cornered the dining out birthday market!

Sad to say, based on what's been in my head, I've got to go with Bob on this one...

~Steve

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