Friday, January 14, 2011

Mandarin Chinese And Duke Basketball

What do our passions for the Chinese language and Duke basketball have in common? Until now, not too much. But tomorrow's game against the University of Virginia will be broadcast not just in English, but in Mandarin as well. Click here to read all about it. Or read below the announcement from the Duke University Office of News and Communications...Duke University and will broadcast the Jan. 15 Duke men's basketball game versus the University of Virginia in Mandarin Chinese.

The free broadcast will be available both live and on-demand at Inside Access, and marks the first time in ACC history that a game has been broadcast in Chinese.

Duke undergraduate student announcers Yunze Chen, John Sheng and Jesse Sun will call the action live from inside Cameron Indoor Stadium at 2 p.m. Eastern Standard Time/3 a.m. China Standard Time.

"Duke Basketball unites people around the world," said Michael J. Schoenfeld, Duke's vice president for public affairs and government relations. "We are excited to bring this part of the Duke experience to our Chinese-speaking students, alumni and fans, regardless of where they live. It illustrates the global nature of the university, and our aspirations for the future."

Duke is home to more than 1,000 current students, faculty and staff from China, and more than 600 Duke alumni live in China.

Duke's significant presence in China includes executive MBA residencies, DukeEngage sites, study abroad opportunities, global health and medical research projects, and numerous faculty research and engagement programs. In 2010, Duke announced plans for a campus to be built in partnership with the city of Kunshan, China. The campus is currently under construction and expected to be completed in the summer of 2012.

"Given the university's footprint in China, Duke Basketball's international brand, and the popularity of coach Mike
Krzyzewski overseas following the 2008 Olympics in Beijing, this is a logical and intriguing step to take," said Jon Jackson, Duke's associate director of athletics for university and public affairs. "We are excited to merge campus and athletics resources to deliver Duke Basketball to a much larger audience."



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